Viant alternatives
12 advertising tools compared on data from stores OngoingAI observes — including 15 running Viant. Adoption, platform split and growth, not vendor claims.
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 AdRoll | 1,965 | +19 | Shopify | 7% | — | — |
| Amazon Ads | 781 | +65 | Shopify | 7% | — | — |
 MNTN | 518 | -3 | Shopify | 20% | 5.0 | Free to install |
 Google Ads | 47,445 | +2,304 | WooCommerce | 40% | — | — |
| The Trade Desk | 374 | +18 | Shopify | — | — | — |
 Criteo | 335 | -2 | Shopify | — | — | — |
 StackAdapt | 219 | +21 | Shopify | — | 5.0 | Free |
 tvScientific | 144 | +19 | Shopify | — | — | Free |
 Google AdSense | 7,387 | +656 | WooCommerce | — | — | — |
 Google & YouTube | 6,259 | +818 | Shopify | — | — | — |
 UpPromote Affiliate Marketing | 5,702 | +121 | Shopify | — | 4.9 | Free plan available |
 Simprosys Google Shopping Feed | 5,505 | +106 | Shopify | — | 4.9 | Free trial available |
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Frequently asked questions
Ranked by observed store adoption, the most widely used Viant alternatives are Google Ads, Google AdSense, Google & YouTube, UpPromote Affiliate Marketing.
Google Ads is the most widely adopted Viant alternative we track — observed on 47,445 ecommerce stores, versus 15 running Viant.
Google Ads gained the most confirmed installs over the last 30 days among the alternatives we track (+2,304 net confirmed stores).
UpPromote Affiliate Marketing holds the highest rating among well-reviewed alternatives — 4.9 out of 5 across 3,842 reviews.
StackAdapt, tvScientific, UpPromote Affiliate Marketing advertise a free plan or free tier.