Google & YouTube alternatives
12 advertising tools compared on data from stores OngoingAI observes — including 6,263 running Google & YouTube. Adoption, platform split and growth, not vendor claims.
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Google Ads | 47,438 | +2,295 | WooCommerce | 5% | — | — |
 Google AdSense | 7,379 | +658 | WooCommerce | 1% | — | — |
 UpPromote Affiliate Marketing | 5,701 | +118 | Shopify | 3% | 4.9 | Free plan available |
 Simprosys Google Shopping Feed | 5,504 | +104 | Shopify | 3% | 4.9 | Free trial available |
 Parkour: Facebook Pixel & Feed | 2,484 | +362 | Shopify | 1% | 4.9 | Free |
 AdRoll | 1,959 | +15 | Shopify | 0% | — | — |
 Omega Facebook Pixel | 1,524 | +76 | Shopify | 0% | — | — |
 Multifeeds Feed Builder | 1,331 | +104 | Shopify | 1% | — | — |
 ShopMy | 1,045 | +31 | Shopify | 0% | — | — |
 Awin ‑ Affiliate Marketing | 1,026 | +26 | Shopify | 0% | 1.9 | Free to install |
 Reddit Pixel | 832 | +39 | Shopify | 0% | — | — |
 Refersion Affiliate Marketing | 808 | — | Shopify | 0% | 4.8 | Free plan available |
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Frequently asked questions
Ranked by observed store adoption, the most widely used Google & YouTube alternatives are Google Ads, Google AdSense, UpPromote Affiliate Marketing, Simprosys Google Shopping Feed.
Google Ads is the most widely adopted Google & YouTube alternative we track — observed on 47,438 ecommerce stores, versus 6,263 running Google & YouTube.
Google Ads gained the most confirmed installs over the last 30 days among the alternatives we track (+2,295 net confirmed stores).
UpPromote Affiliate Marketing holds the highest rating among well-reviewed alternatives — 4.9 out of 5 across 3,842 reviews.
UpPromote Affiliate Marketing, Parkour, Refersion Affiliate Marketing advertise a free plan or free tier.