The Trade Desk alternatives
12 advertising tools compared on data from stores OngoingAI observes — including 372 running The Trade Desk. Adoption, platform split and growth, not vendor claims.
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Google Ads | 47,442 | +2,291 | WooCommerce | 20% | — | — |
 AdRoll | 1,959 | +15 | Shopify | 2% | — | — |
| Amazon Ads | 782 | +65 | Shopify | 3% | — | — |
 MNTN | 515 | -6 | Shopify | 5% | 5.0 | Free to install |
 Criteo | 336 | -3 | Shopify | 1% | — | — |
 StackAdapt | 218 | +21 | Shopify | 1% | 5.0 | Free |
 AppLovin | 168 | +6 | Shopify | 2% | 3.6 | Free to install |
 tvScientific | 143 | +18 | Shopify | 1% | — | Free |
 Google AdSense | 7,380 | +658 | WooCommerce | 2% | — | — |
 Google & YouTube | 6,261 | +819 | Shopify | — | — | — |
 UpPromote Affiliate Marketing | 5,701 | +118 | Shopify | 2% | 4.9 | Free plan available |
 Simprosys Google Shopping Feed | 5,504 | +105 | Shopify | 3% | 4.9 | Free trial available |
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Frequently asked questions
Ranked by observed store adoption, the most widely used The Trade Desk alternatives are Google Ads, Google AdSense, Google & YouTube, UpPromote Affiliate Marketing.
Google Ads is the most widely adopted The Trade Desk alternative we track — observed on 47,442 ecommerce stores, versus 372 running The Trade Desk.
Google Ads gained the most confirmed installs over the last 30 days among the alternatives we track (+2,291 net confirmed stores).
UpPromote Affiliate Marketing holds the highest rating among well-reviewed alternatives — 4.9 out of 5 across 3,842 reviews.
StackAdapt, tvScientific, UpPromote Affiliate Marketing advertise a free plan or free tier.