Usage & market intelligence
Observed on 781 ecommerce stores.
Across 492,834 tracked stores, observed usage rose from 375 to 454 stores over a 30-day comparison.
Last checked Oct 2, 2026
Frequently asked questions
We currently observe Amazon Ads running on 781 ecommerce stores, most of them on Shopify.
Yes — across the stores we observe, 60 more confirmed installs than removals over the past 90 days.
High-ranked stores where we've observed Amazon Ads include nytimes.com, foxnews.com, theglobeandmail.com, discoverpilgrim.com, campusshoes.com. We track 781 stores running it in total.
Stores running Amazon Ads most often also run Microsoft Clarity, Klaviyo, Judge.me.
Common alternatives to Amazon Ads include Google Ads, Criteo, The Trade Desk, AdRoll.
Amazon Ads's observed install base spans Shopify (82%), WooCommerce (15%), Magento (Adobe Commerce) (1%).