Usage & market intelligence
Observed on 79,328 ecommerce stores.
Across 487,548 tracked stores, adoption rose from 8.1% to 8.3% over a 30-day comparison.
Last checked Oct 1, 2026
Frequently asked questions
Klaviyo is a leading email and sms marketing app for Shopify. Improve your marketing ROI with our templates to deliver personalized email and sms campaigns. It's a email marketing tool for ecommerce stores.
We currently observe Klaviyo running on 79,328 ecommerce stores, most of them on Shopify.
Yes — across the stores we observe, 742 more confirmed installs than removals over the past 90 days.
Klaviyo holds an average rating of 4.7 out of 5 across 3,335 reviews.
High-ranked stores where we've observed Klaviyo include foxnews.com, telegraph.co.uk, wyzecam.com, nu.nl, ad.nl. We track 79,328 stores running it in total.
Klaviyo's App Store listing covers Email marketing, Email campaigns, SMS campaigns, Push notifications, Newsletters, Pop-ups, Forms, Discounts, Promotions, Upsell emails, and more.
Stores running Klaviyo most often also run Judge.me, Microsoft Clarity, Instafeed (Mintt Studio).
Common alternatives to Klaviyo include Attentive, Postscript, Mailchimp, Omnisend.
Klaviyo's observed install base spans Shopify (93%), WooCommerce (3%), Magento (Adobe Commerce) (2%).
Free to install. Plans: Free (Free to install), SMS ($15/month), Email ($20/month).