Klaviyo alternatives
12 email marketing tools compared on data from stores OngoingAI observes — including 79,328 running Klaviyo. Adoption, platform split and growth, not vendor claims.
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Mailchimp Email SMS Marketing | 34,655 | +239 | Shopify | 5% | 4.8 | Free plan available |
 Omnisend Email Marketing & SMS | 13,031 | +139 | Shopify | 2% | 4.7 | Free to install |
 ActiveCampaign Marketing | 1,117 | +59 | WooCommerce | 0% | 4.5 | Free trial available |
 Attentive: AI‑led Email &SMS | 2,724 | +20 | Shopify | 2% | 4.7 | Free to install |
 Brevo PushOwl: Email,Push,SMS | 813 | +25 | Shopify | 1% | 4.8 | Free plan available |
| Brevo | 5,281 | +224 | WooCommerce | 0% | — | — |
 MailerLite | 3,284 | +148 | Shopify | 0% | — | — |
 Listrak: Email, SMS & Identity | 228 | +15 | Shopify | 0% | 5.0 | Free to install |
 Privy ‑ Email, SMS & Pop Ups | 6,916 | +11 | Shopify | 2% | 4.5 | From $24/month |
 HubSpot | 6,223 | +433 | Shopify | 1% | — | — |
| Kit (ConvertKit) | 546 | +103 | WooCommerce | 0% | — | — |
 Postscript SMS Marketing | 4,838 | +35 | Shopify | 3% | 4.7 | Free to install |
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Frequently asked questions
Ranked by observed store adoption, the most widely used Klaviyo alternatives are Mailchimp Email SMS Marketing, Omnisend Email Marketing & SMS, Privy, HubSpot.
Mailchimp Email SMS Marketing is the most widely adopted Klaviyo alternative we track — observed on 34,655 ecommerce stores, versus 79,328 running Klaviyo.
HubSpot gained the most confirmed installs over the last 30 days among the alternatives we track (+433 net confirmed stores).
Mailchimp Email SMS Marketing holds the highest rating among well-reviewed alternatives — 4.8 out of 5 across 1,498 reviews.
Mailchimp Email SMS Marketing, Brevo PushOwl advertise a free plan or free tier.