Shopify app comparison · updated Oct 1, 2026
Klaviyo vs Drip
Compare Klaviyo and Drip for Shopify email marketing using current ratings, review activity, pricing, features, and OngoingAI-observed adoption.
Klaviyo
Klaviyo: Email Marketing & SMS
Build email marketing, SMS, and WhatsApp campaigns powered by AI to grow ecommerce sales.
- Rating
- 4.70
- Reviews
- 3,335
- Review growth · 30d
- +75 · +2.3%
- Pricing
- Free to install
- Years on Shopify
- 14
- Stores observed
- 79,328
Drip
Drip Email Automation & Popups
Grow sales with smarter email marketing, automation workflows & popups through Claude or ChatGPT.
- Rating
- 4.50
- Reviews
- 55
- Review growth · 30d
- +4 · +7.8%
- Pricing
- Free trial available
- Years on Shopify
- 7
- Stores observed
- 343
Our read
Klaviyo has the stronger observed market footprint in OngoingAI's data — it appears on 231.3× more tracked stores and carries 59.6× the App Store review depth. Ratings and recent review growth are closer.
- Rating
- Klaviyo leads4.7 vs 4.5
- Review growth
- Drip faster+7.8% vs +2.3%
- Review depth
- Klaviyo59.6× more reviews
- Observed adoption
- Klaviyo231.3× more tracked stores
Review trajectory
How each app's Shopify reviews are moving.
Daily App Store review counts since we began tracking — who's gaining reviews fastest, who holds the larger base, and how the race is developing.
Klaviyo leads total reviews and is adding them fastest over the tracked window.
Reviews each app has gained since the start of this tracking window. · Tracking window · Sep 2 – Oct 1, 2026
Head-to-head
The signals, side by side.
Each row reads straight from the live App Store listing and OngoingAI’s census. The Difference column states the gap — not a buyer recommendation.
| Dimension | Klaviyo | Drip | Difference |
|---|---|---|---|
| Rating | 4.70 | 4.50 | Klaviyo +0.20 |
| Reviews | 3,335 | 55 | Klaviyo 59.6× |
| Review growth · 30d | +75 · +2.3% | +4 · +7.8% | Drip faster |
| Listed pricing | Free to install | Free trial available | Not directly comparable |
| Years on Shopify | 14 | 7 | Klaviyo +7y |
| Stores observed | 79,328 | 343 | Klaviyo leads |
Review corpus
What merchants actually report.
Klaviyo
4.66 avg · 3,114 reviews
Drip
4.52 avg · 54 reviews
| Signal | Klaviyo | Drip | Difference |
|---|---|---|---|
| 5-star share | 89% | 83% | Klaviyo leads |
| Rating · last 90 days | 4.87 | — | Level |
| Replies to reviews | 50% | 35% | Klaviyo leads |
| Replies to critical (≤3★) | 54% | 29% | Klaviyo leads |
| Long-term reviewers (1yr+) | 43% | 30% | Klaviyo leads |
| Top market | United States 46% | United States 69% | — |
| Reviews analyzed | 3,114 | 54 | — |
Based on public merchant reviews, with newer feedback given more weight. OngoingAI matches each review to an identifiable store and the app they use.
Which fits your requirements?
Choose by what you actually need.
Choose Klaviyo if…
- You need push notifications
- You need exit intent
- You need bulk editing
- A higher App Store rating is a priority
Choose Drip if…
- You need rewards
- You need targeting
- You need segmentation
- Recent review-growth signals matter to you
Tied to observable requirements only — listed capabilities, ratings, review growth, adoption and price. It doesn’t assert usability or support quality.
Feature differences
What Klaviyo and Drip each do that the other doesn’t.
They cover largely the same ground — 88% of listed capabilities overlap. The decision material is the rest: what each lists that the other doesn’t.
Klaviyo only
5
- Push notifications
- Exit intent
- Bulk editing
- Import and export
- Email domains
Drip only
5
- Rewards
- Targeting
- Segmentation
- Tagging
- Tracking
35 shared capabilities
- Email marketing
- Email campaigns
- SMS campaigns
- Newsletters
- Pop-ups
- Forms
- Discounts
- Promotions
- Upsell emails
- Cross-sell emails
- Cart emails
- Checkout emails
- Abandoned cart
- Browse abandonment
- Welcome emails
- Follow-up emails
- Price drop emails
- Back-in-stock emails
- Win-back emails
- Product recommendations
- Drip campaigns
- Subscriptions
- Product reviews
- Custom campaigns
- Editor tool
- Templates
- AI generation
- Localization
- Custom code
- Custom fonts
- Consent collection
- Email capture list
- SMS capture list
- Triggers and rules
- Automations
Observed adoption
Who actually runs each, on real stores.
The stores OngoingAI’s weekly census observes running each app, and the platform each skews toward — observed presence, not vendor-reported install totals.
Klaviyo
79,328
stores observed
Skews Shopify · 93%
Drip
343
stores observed
Skews Shopify · 64%
Scope
What this comparison measures.
What it measures
Shopify App Store ratings and review counts, rating distribution, developer reply rates, reviewer tenure and geography, listed pricing and capabilities, category data, and OngoingAI-observed storefront adoption for Klaviyo and Drip.
What it doesn’t
Hands-on usability, customer-support quality, deliverability, merchant sentiment from review text, or revenue impact. We draw a sharp line around what we can observe.
Methodology
Where the numbers come from.
Ratings, review counts, pricing, and categories come from the live Shopify App Store listing, refreshed daily. Review growth compares the observed snapshots across the trailing 30-day window. “Stores observed” and the platform split come from OngoingAI’s weekly storefront census — the real stores running each app, not the listing’s claimed totals. Comparison generated Oct 1, 2026.
See who’s switching — as it happens.
Track app adoption on live ecommerce stores. Find merchants running Klaviyo or Drip, follow stack changes, and see when a store installs, removes, or replaces an app.