Usage & market intelligence
Observed on 182 ecommerce stores.
Across 492,834 tracked stores, observed usage rose from 91 to 110 stores over a 30-day comparison.
Last checked Oct 2, 2026
Frequently asked questions
We currently observe Segment running on 182 ecommerce stores, most of them on Shopify.
Yes — across the stores we observe, 20 more confirmed installs than removals over the past 90 days.
High-ranked stores where we've observed Segment include truenas.com, purina.com, imax.com, fashionphile.com, rothys.com. We track 182 stores running it in total.
Stores running Segment most often also run Klaviyo, WordPress, Littledata.
Common alternatives to Segment include RudderStack, Mparticle, Tealium iQ, Google Tag Manager.
Segment's observed install base spans Shopify (63%), BigCommerce (16%), WooCommerce (13%).