Is Google Tag Manager growing?

Yes — across the stores we observe, 5,731 more confirmed installs than removals over the past 90 days.

Which notable stores use Google Tag Manager?

High-ranked stores where we've observed Google Tag Manager include nytimes.com, meraki.com, telegraph.co.uk, uk.com, wyzecam.com. We track 125,451 stores running it in total.

What is Google Tag Manager commonly used with?

Stores running Google Tag Manager most often also run WordPress, WooCommerce, Klaviyo.

What platforms is Google Tag Manager used on?

Google Tag Manager's observed install base spans Shopify (37%), WooCommerce (36%), Magento (Adobe Commerce) (7%).

Google Tag Manager Usage: 125,451 Stores & Market Data

Usage & market intelligence

Observed on 125,451 ecommerce stores.

Across 492,834 tracked stores, adoption rose from 14.9% to 15.1% over a 30-day comparison.

View stores Watch for changes

Stores observed

125,451

Ecommerce stores where OngoingAI has observed it

Shopify adoption

37%

46,203 Shopify stores

Coverage

6 platforms

Observed across ecommerce platforms

Last checked Oct 2, 2026

Adoption movement

Installs and removals confirmed across repeat observations of the stores OngoingAI tracks

Growing — 5,731 more confirmed installs than removals over the past 90 days.

Window	Confirmed installs	Confirmed removals	Net	Newly observed
Last 30 days	6,844	992	▲ +5,852	40,274
Last 90 days	7,681	1,950	▲ +5,731	119,668

Newly observed counts first appearances of Google Tag Manager in OngoingAI's corpus — discovery, not necessarily a new install. Confirmed figures require the store to be seen with, then without, the app (or the reverse) across consecutive comparable scans.

Google Tag Manager adoption by ecommerce platform

Platforms used by stores where OngoingAI has observed Google Tag Manager

Shopify

WooCommerce

Magento (Adobe Commerce)

PrestaShop

Salla

Tiendanube / Nuvemshop

Notable stores using Google Tag Manager

Observed installs, highest-ranked first

Store	Traffic rank	Cohort
wirecutterstore.nytimes.com	#152	Top 1K
meraki.com	#265	Top 1K
gardenshop.telegraph.co.uk	#566	Top 1K
www.adamsmith.uk.com	#583	Top 1K
wyzecam.com	#863	Top 1K
atoleajewelry.eu.com	#941	Top 1K
id.hm.com	#947	Top 1K
khafadropshipping.ddns.net	#1,012	Top 10K
shop.nypost.com	#1,068	Top 10K
jagenevents.us.com	#1,124	Top 10K