Kit (ConvertKit) alternatives
12 email marketing tools compared on data from stores OngoingAI observes — including 544 running Kit (ConvertKit). Adoption, platform split and growth, not vendor claims.
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Klaviyo: Email Marketing & SMS | 79,342 | +879 | Shopify | 2% | 4.7 | Free to install |
 Mailchimp Email SMS Marketing | 34,644 | +236 | Shopify | 3% | 4.8 | Free plan available |
 Omnisend Email Marketing & SMS | 13,028 | +138 | Shopify | 0% | 4.7 | Free to install |
| Mailchimp for WooCommerce | 9,896 | +55 | WooCommerce | 2% | — | — |
 Privy ‑ Email, SMS & Pop Ups | 6,913 | +11 | Shopify | 1% | 4.5 | From $24/month |
 Brevo | 5,279 | +221 | WooCommerce | 1% | — | — |
 MailerLite | 3,283 | +147 | Shopify | 1% | — | — |
| MailPoet | 1,319 | +58 | WooCommerce | — | — | — |
 ActiveCampaign Marketing | 1,113 | +58 | WooCommerce | 1% | 4.5 | Free trial available |
 Constant Contact | 827 | +79 | WooCommerce | — | — | — |
 Dotdigital Marketing | 561 | +49 | Shopify | — | 4.5 | Free to install |
 Seguno Email Marketing | 509 | +78 | Shopify | — | 4.8 | Free to install |
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Frequently asked questions
Ranked by observed store adoption, the most widely used Kit (ConvertKit) alternatives are Klaviyo, Mailchimp Email SMS Marketing, Omnisend Email Marketing & SMS, Mailchimp for WooCommerce.
Klaviyo is the most widely adopted Kit (ConvertKit) alternative we track — observed on 79,342 ecommerce stores, versus 544 running Kit (ConvertKit).
Klaviyo gained the most confirmed installs over the last 30 days among the alternatives we track (+879 net confirmed stores).
Mailchimp Email SMS Marketing holds the highest rating among well-reviewed alternatives — 4.8 out of 5 across 1,498 reviews.