Iterable alternatives
12 analytics tools compared on data from stores OngoingAI observes — including 36 running Iterable. Adoption, platform split and growth, not vendor claims.
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Klaviyo: Email Marketing & SMS | 79,337 | +875 | Shopify | 22% | 4.7 | Free to install |
 Microsoft Clarity: AI Insights | 44,741 | +1,931 | Shopify | 25% | 4.6 | Free |
 Mailchimp Email SMS Marketing | 34,639 | +232 | Shopify | — | 4.8 | Free plan available |
 Attentive: AI‑led Email &SMS | 2,724 | +18 | Shopify | 8% | 4.7 | Free to install |
 Listrak: Email, SMS & Identity | 228 | +14 | Shopify | — | 5.0 | Free to install |
| SAP Emarsys | 161 | +2 | Shopify | — | — | — |
 Omnisend Email Marketing & SMS | 13,029 | +138 | Shopify | — | 4.7 | Free to install |
| Mailchimp for WooCommerce | 9,895 | +53 | WooCommerce | — | — | — |
 Triple Whale | 8,983 | +101 | Shopify | 11% | 4.1 | Free plan available |
 Privy ‑ Email, SMS & Pop Ups | 6,913 | +11 | Shopify | — | 4.5 | From $24/month |
 Brevo | 5,279 | +223 | WooCommerce | — | — | — |
 MailerLite | 3,281 | +146 | Shopify | — | — | — |
More comparisons
Frequently asked questions
Ranked by observed store adoption, the most widely used Iterable alternatives are Klaviyo, Microsoft Clarity, Mailchimp Email SMS Marketing, Omnisend Email Marketing & SMS.
Klaviyo is the most widely adopted Iterable alternative we track — observed on 79,337 ecommerce stores, versus 36 running Iterable.
Microsoft Clarity gained the most confirmed installs over the last 30 days among the alternatives we track (+1,931 net confirmed stores).
Mailchimp Email SMS Marketing holds the highest rating among well-reviewed alternatives — 4.8 out of 5 across 1,498 reviews.
Microsoft Clarity, Mailchimp Email SMS Marketing, Triple Whale advertise a free plan or free tier.