Usage & market intelligence
Observed on 317 ecommerce stores.
Across 495,427 tracked stores, observed usage rose from 143 to 215 stores over a 30-day comparison.
Last checked Oct 2, 2026
Frequently asked questions
Fullstory helps merchants understand how customers interact with their store. By providing a clear view of customer behaviors—including clicks, nav... It's a analytics tool for ecommerce stores.
We currently observe Fullstory running on 317 ecommerce stores, most of them on Shopify.
Yes — across the stores we observe, 5 more confirmed installs than removals over the past 90 days.
High-ranked stores where we've observed Fullstory include aloyoga.com, meetflo.com, comfrt.com, princesspolly.com.au, nobullproject.com. We track 317 stores running it in total.
Fullstory's App Store listing covers Analytics, Real-time tracking, Activity tracking, Event tracking, Session replay, Segmentation, Page views, Cohort analysis, AI insights, Checkout analytics, and more.
Stores running Fullstory most often also run Klaviyo, Microsoft Clarity, Yotpo.
Common alternatives to Fullstory include Hotjar, Microsoft Clarity, Contentsquare, Crazy Egg.
Fullstory's observed install base spans Shopify (87%), WooCommerce (6%), Magento (Adobe Commerce) (3%).
Free to install. Plans: Free (Free).
Yes — Fullstory offers a free plan, with paid plans for higher volume.