Fullstory alternatives
9 analytics tools compared on data from stores OngoingAI observes — including 317 running Fullstory. Adoption, platform split and growth, not vendor claims.
| Alternative | Stores observed | 30d net | Primary platform | Overlap | Rating | Pricing |
|---|---|---|---|---|---|---|
 Microsoft Clarity: AI Insights | 44,738 | +1,937 | Shopify | 9% | 4.6 | Free |
 Hotjar Install | 13,184 | +479 | Shopify | 3% | 4.3 | Free trial available |
 Lucky Orange Heatmaps & Replay | 4,169 | -4 | Shopify | 2% | 4.7 | Free plan available |
| Crazy Egg | 805 | +37 | Shopify | 1% | — | — |
| Smartlook | 504 | -280 | Shopify | — | — | — |
 Triple Whale | 8,981 | +100 | Shopify | 5% | 4.1 | Free plan available |
 Parkour: Facebook Pixel & Feed | 2,484 | +362 | Shopify | — | 4.9 | Free |
 MIDA Replay, Heatmap & Insight | 818 | +92 | Shopify | — | — | — |
 LogRocket: Replay & Conversion | 23 | +5 | Shopify | — | — | Free |
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Frequently asked questions
Ranked by observed store adoption, the most widely used Fullstory alternatives are Microsoft Clarity, Hotjar Install, Triple Whale, Lucky Orange Heatmaps & Replay.
Microsoft Clarity is the most widely adopted Fullstory alternative we track — observed on 44,738 ecommerce stores, versus 317 running Fullstory.
Microsoft Clarity gained the most confirmed installs over the last 30 days among the alternatives we track (+1,937 net confirmed stores).
Parkour holds the highest rating among well-reviewed alternatives — 4.9 out of 5 across 189 reviews.
Microsoft Clarity, Lucky Orange Heatmaps & Replay, Triple Whale advertise a free plan or free tier.