Usage & market intelligence
Observed on 4,646 ecommerce stores.
Across 487,548 tracked stores, observed usage rose from 1,740 to 1,981 stores over a 30-day comparison.
Last checked Oct 1, 2026
| Store | Traffic rank | Cohort |
|---|---|---|
| #8,597 | Top 10K | |
| #10,999 | Top 25K | |
| #27,956 | Top 50K | |
| #32,532 | Top 50K | |
| #35,057 | Top 50K | |
| #37,113 | Top 50K | |
| #37,633 | Top 50K | |
| #46,824 | Top 50K | |
| #53,416 | Top 100K | |
| #54,671 | Top 100K |
Showing 10 of 4,646 stores we track running Afterpay.
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Frequently asked questions
We currently observe Afterpay running on 4,646 ecommerce stores, most of them on Shopify.
Not currently — across the stores we observe, 1 more confirmed removal than installs over the past 90 days.
High-ranked stores where we've observed Afterpay include ifit.com, fashionnova.com, swann.com, stevemadden.com, zulily.com. We track 4,646 stores running it in total.
Stores running Afterpay most often also run Klaviyo, Instafeed (Mintt Studio), Shopify Inbox.
Common alternatives to Afterpay include Klarna, Affirm.
Afterpay's observed install base spans Shopify (95%), WooCommerce (3%), Magento (Adobe Commerce) (1%).