Usage & market intelligence
Observed on 1,060 ecommerce stores.
Across 492,834 tracked stores, adoption was <0.1% at both ends of a 30-day comparison.
Last checked Oct 1, 2026
Notable stores using Gumroad
Observed installs, highest-ranked first
| Store | Traffic rank | Cohort |
|---|---|---|
| #2,843 | Top 10K | |
| #37,661 | Top 50K | |
| #65,426 | Top 100K | |
| #84,856 | Top 100K | |
| #172,045 | Top 250K | |
| #199,811 | Top 250K | |
| #291,361 | Top 500K | |
| #404,900 | Top 500K | |
| #423,112 | Top 500K | |
| #556,199 | Top 1M |
Showing 10 of 1,060 stores we track running Gumroad.
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Share of Gumroad stores that also run each app
Frequently asked questions
We currently observe Gumroad running on 1,060 ecommerce stores, most of them on Gumroad.
Not currently — across the stores we observe, 27 more confirmed removals than installs over the past 90 days.
High-ranked stores where we've observed Gumroad include gumroad.com, waitbutwhy.com, gum.co, dwgmodels.com, themegraphy.com. We track 1,060 stores running it in total.
Stores running Gumroad most often also run WordPress, Vercel, Next.js.
Gumroad's observed install base spans Gumroad (100%), WooCommerce (1%), Shopify (1%).